Lookery news, what I like the most is the first sentence (emphasis mine) - what a clear articulation of the vision/mission, not always the easiest thing to do but so vital and necessary and when you hit it it sings:
Lookery’s vision is to provide a service that accurately describes the demographic profile of every user on every webpage. With this goal in mind, we are extremely excited to announce the release of Age and Gender analytics for the Lookery Network.
Rafer sez:
Thanks Andy and John!
This expresses the betaworks philosophy totally, from our friend Saul Klein (the emphasis is mine):
Validation comes in many forms: previous successes, persuading a killer person to join your team or even be an advisor, signing a paying customer, acquiring lots of users, getting positive press or blog reviews. The list goes on. But without some form of validation, however good your idea might sound - if you have no track-record its just so hard to get off the ground.
First timers have no start-up track record - they have to build one.
So how do you do that and how do places like Seedcamp or YCombinator help?
Its hard to get to achieve most of the list above at the very early stages, so probably the biggest thing that Seedcamp and YCombinator do is that they force teams to ship - and ship quickly.
We both want teams that can code, not just think, and the added forcing function of limited time and limited capital makes getting something out the door imperative. There’s nothing like a deadline to keep focus.
Its not important to have a finished product, even less a finished plan - what’s important is to show that you can create a prototype that you can share with other people: a verbal and visual representation (to paraphrase Fred’s great point) of what’s going on inside the collective heads of your team.
(via topherchris)
Rafer sez:
It generally doesn’t make startups less risky either, though I knuckle under during the argument. Taking more time to argue against design than the actual design takes is even worse.