Rafer sez:
Whenever I wonder about the real rate of tech change in marketing services, I run across statements like this. I took a look after reading the MOMS announcement:
Interpublic said the new media management platform has been in development for six-months, which is interesting timing, given that Interpublic had only renewed a long-term contract with Donovan Data Systems in November 2008, following a protracted review that included a variety of contenders including Media Bank. Interpublic did not say how MOMS would integrate with its Donovan’s media processing system, but the announcement suggests that Interpublic believes it will revolutionize the way media shops inside the $30 billion holding company - shops like Initiative and Universal McCann - will process media for clients.
