Relentless – The Difference Between Motion And Action « Steve Blank

Rafer sez:
When asking founders what their milestones are, the answer is too frequently ‘Hire two engineers’ or ‘Support our burn for 15 months.’ SteveB has it exactly right. Those are just motion (i.e. uses of funds) not action. Action is milestones — get ramen profitable, close our first 4 large accounts, prove our conversion rate, etc.